Craig is a filmmaker, writer and storyteller with nearly 20 years expertise in the creation of compelling experiences and environments. He serves as the creative conscience on every Thinkwell project and directs the creative development of each project from inception to opening day. As Chief Creative Officer for Thinkwell Design & Production, his experience in master planning and attraction development spans a variety of world-class projects including efforts for The Tussauds Group, The Anheuser Busch Parks, Lotte, Harrah’s, Sesame Workshop and more.

Prior to founding Thinkwell, Craig was a creative executive at Universal Studios, where he served as Creative Director of the company’s regional theme park prototype, developed for a variety of international locations. In addition to master planning numerous nontraditional, innovative theme parks that remain confidential, Craig is probably best known for pushing the envelope in the creative design of three Thea Award-winning attractions: Men in Black: Alien Attack at Universal Studios Florida, Templo del Fuego, and the nighttime spectacular FiestAventura at Port Aventura.

Craig is the holder of three attraction patents, is an honored member of the Wired magazine “Brain Trust,” and co-created the first rideable simulation video game. Craig has been elected president of the TEA International board, the professional association “representing the creators of compelling places and experiences.”