Seth oversees all aspects of the design process, managing artistic talent, schedule and budget for the design phases for all Thinkwell projects. His responsibilities include seeking out the best artists, writers and designers in the country, providing Thinkwell with the world-class caliber required to create the compelling visions Thinkwell brings to every project.

The highly creative, uniquely diverse projects that are utterly different from anything being done in the industry are the ones that excite Seth the most.  He says  “Working with Lawry's on the concept development of their Epicure Center was a truly amazing and educational experience, and the work we are now doing with Harrah's for their Singapore bid is so state-of-the-art, it allows us the opportunity to continually stretch Thinkwell's design teams."

Before joining Thinkwell, Seth was Manager of Creative Development for BRC Imagination Arts, running the creative development of numerous projects. He has worked on projects for the Kennedy Space Center, Arizona Science Center, Ford Heritage of Hope, River Rouge Factory Tour, The Naples Botanical Garden and others.

Seth's prior experience at Universal Studios included developing contracts, scope documents, and coordinating the design process on a wide variety of well known projects including shows like Terminator 2-3D, Beetlejuice's Rockin' Graveyard Revue, Blues Brothers and Adventures of Rocky and Bullwinkle.  Most importantly, however, he was the project coordinator for Templo del Fuego, the project responsible for the creation of Thinkwell Design & Production.