Atlantic City, New Jersey
Gordon Group Holdings, LLC, developers of the Forum Shops in Las Vegas, commissioned Thinkwell to create a first-of-its-kind immersive indoor water and media spectacular for their retail destination, The Pier Shops at Caesars in Atlantic City.
Thinkwell was tasked with creating a spectacle that would guarantee steady patron traffic flow to the end of the pier. We rose to the challenge, exceeding client expectations and breaking new ground in fountain technology along the way. The end result, dubbed The Show, is an immersive, multi-sensory experience – a hybrid of stunning water effects, state-of-the-art lighting & sound, and groundbreaking interactive technology.
To enhance the visitor experience between shows, Thinkwell created something engaging, playful and totally unique that encourages guest interaction; an operator-free interactive fountain – the first of its kind in the world.
The fountain features the following inherently “gettable” and “discoverable” interactive games:
Follow Me — The fountain plumes identify up to five individuals and follow them around the pool. Lots of fun for spectators as they watch the fountain come to life and select passersby to “follow” in an effort to engage them in play.
Paint the Fountain — When guests step into a spot of colored light on the floor, the fountain changes to that color and shoots into the air. The more people clustered in the colored light, the taller the fountain plumes. When all the colored light zones reach their maximum capacity, a quick show payoff is performed.
The Gong Show — The fountain plumes pop up and begin to spin around the edge of the pool as a light beam circles around the crowd surrounding the pool. When the light stops, the fountain shoots up in front of a selected visitor and asks them to dance. If they do, the fountain rewards them with a mini-show. If not, they are given a buzzer sound and the fountain selects someone else.
Visitors often get so involved in game play that friendly spontaneous competitions occur between guests of all ages. Needless to say, children absolutely love this fountain.
