MasterCard came to Thinkwell to strategize and develop the company’s brand presence for consumer-based experiences located within theme parks, entertainment centers and resort destinations worldwide. We developed a number of “priceless experiences,” a series of mini-attractions that could be enjoyed by all, but experienced with added show value for MasterCard holders.
These experiences ranged from guest-activated attractions and walk-thru experiences, to high-tech image capture systems that put guests into “priceless” movie moments. Thinkwell also developed unique communications that allow guests direct access to a MasterCard park planner or special dining and resort events.
