Gaming Environment, Ceasar’s Palace, Las Vegas, NV

Looking for a truly one-of-a-kind branded casino experience, Harrah’s Entertainment Inc. turned to Thinkwell for a dramatic redesign of the gaming pit outside the nightclub that houses The Pussycat Dolls Lounge at Caesars Palace in Las Vegas.

Thinkwell collaborated with Robin Antin, creator of The Pussycat Dolls, and Caesars Palace Executives, to create an innovative and chic gaming environment unlike any other – complete with blackjack tables supported by legs in stilettos, faux-leopard covered gaming chairs, glowing chandeliers, and cages suspended from the casino’s ceiling that serve as performance spaces for live go-go dancers.

The stylish “editorialized gaming” design concept and high-traffic gaming pit successfully extends the extremely popular Pussycat Dolls brand beyond the traditional realm of the intellectual property.

Thinkwell provided all concept development, art direction, sound & lighting design, programming, fabrication & installation oversight and construction coordination for the project.