National Tour

Thinkwell partnered with Sesame Workshop to bring one of the most cherished I.P.’s in the world to life for Sesame Street Presents: The Body – a deeply interactive, learning-filled traveling exhibit for children about how their bodies work and how to keep them healthy.

Sesame Street Presents: The Body capitalizes on Sesame Workshop’s Healthy Habits For Life Initiative to teach the importance of healthy eating, exercise, and time for rest and relaxation. The emphasis of the exhibit is on the whole child, encouraging learning through exploratory play, and coupling the tenets of scientific thinking — asking questions, experimenting, observing, and reporting — with important health messages.

Thinkwell created a sponsorship opportunity for New Balance by subtly integrating their “We Fit Kids” marketing campaign into different interactive play areas within the exhibit. The Sesame initiative and the New Balance campaign both continue to perform spectacularly at host museums nationwide.