Prague, Czechoslovakia

Thinkwell developed Škoda Cesta for Škoda Auto, a thoroughly unique brand lifestyle center and tourist attraction located in the heart of Prague. The multi-use entertainment complex and visitor center was designed to cultivate a deep connection with the Škoda brand; instilling a sense of wonder and excitement through a series of compelling, interactive Škoda branded experiences.

Combining a vertical transportation “Škodavator” ride system with guests boarding real Škoda cars to an amazing life-size car Glöckenspiel, Škoda Cesta features a 360-degree simulator theatre, interactive rides, exhibits, cafés, retail and more – all within a renovated 400-year-old church.