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The Virgin Group came to Thinkwell with an audacious request: reinvent the gaming resort experience. Exploring the option of getting into the international gaming industry, Virgin wanted a resort property and brand experience that offered all-season use, a youth-oriented appeal, lots of physical activities and an unparalleled shopping and dining experience, all centered around Virgin’s unique service style and attitude.

Thinkwell developed this prototype concept featuring an iconic duel observation tower, three hotel products, residence, a covered shopping street with “virtual” LED storefronts, a glassed in “adventure park” and space-age casino – all distinctly Virgin. Working closely with Virgin veterans, Thinkwell created a new manifestation for Virgin’s sassy style.