Thinkwell provides master planning for theme parks, integrated resorts, mixed-use projects and other experiential projects in need of placemaking, storytelling, wayfinding and activation. Our approach to master planning goes beyond traditional architectural, programmatic and land use master planning by focusing on the needs and interests of the guest. We call this visitor-centric approach Content and Guest Experience Master Planning (TM).

This approach to master planning emphasizes Environmental Storytelling (TM), the practice of focusing on the stories being told throughout each environment, and the overarching narrative that seamlessly connects those environments together to form a cohesive and coherent storyline. Our method also considers how each element of the experience design – attractions, live shows, retail, food & beverage, etc. – integrates into that storytelling, and how that experience unfolds for the guest as they move through the project. The storyline may not always be apparent to the guest, but in the design process it’s what holds the project together conceptually.

Thinkwell works with feasibility and operations firms to formulate a program and develop concrete operational and business philosophies – employing A&E firms that meet our rigorous standards to complete the architectural package. By considering how the guest experience seamlessly unfolds, as well as the strategic and business goals of our clients, we problem-solve new ways to deal with traditional businesses, new ways of exploring the guest experience, and new ways to connect with audiences.

Working hand in hand with developers and architects, we help define the character and personality of the environment, and through activation bring the space to life, creating moments of engagement that emotionally connect guests to the experience. When your guests connect, they discover; and discovery is the gateway to a fulfilling experience.