For Thor Equities, Brooklyn, New York

Thinkwell has been commissioned by Thor Equities, LLC to re-imagine the historic Brooklyn, New York entertainment destination known as Coney Island. Collaborating with the Thor Team we will help drive the creative vision of the project, which is an ‘extreme’ reincarnation of the beloved amusement park of years past.

Our goal is to create a master plan that aligns with Coney Island’s core values – an integrated balance of whimsy and nostalgia. The active development will feature all the amenities of a world-class entertainment destination along with a throwback to the Coney Island of yesteryear that includes sideshow barkers, tattooed ladies and spontaneous street performances.