“What’s the big idea?” the client asks, and Thinkwell is off and running. The client provides parameters: strategic, budgetary, operational, demographic, marketing. Thinkwell hosts a creative brainstorming meeting (called a charrette). Thinkwell’s multidisciplinary team works with the client and others (including feasibility and economic study firms, architects, marketing groups, operational consultants) to conceive a wide variety of amazing ideas and then hones them into a package that makes the Big Idea easy to understand.
Step 1: Blue Sky Development
"The Thinkwell charette is one of the best creative rooms I have been in - it not only produces great results, they are real-world results. Sesame Workshop has been well served by its association with Thinkwell Design."
Peter van Roden
VP of Themed Entertainment
Sesame Workshop