Master Planning
Content/Guest Experience Master Planning, theme parks, casino and/or retail based destination resorts and museums

Thinkwell provides theme park master planning, integrated resort master planning, master planning for mixed-use projects and other types of major projects. Thinkwell goes beyond traditional land-use planning and focuses on what we call Content Master Planning™ and Guest Experience Master Planning™. Content Master Planning™ is a new way to look at traditional planning. These approaches look at not only the physical layout of a project, but also take into consideration and pay particular attention to how that experience unfolds for a guest from the moment they pass through the project threshold until they complete their experience. Content Master Planning™ considers how the physical environment helps convey the story being told to the guests and how each element of the Experience Design – attractions, live shows, rides, as well as food & beverage and retail – integrate into that storytelling and how the experience and story unfolds for a guest as they move from place to place within an environment.

Much more than the placement of buildings, uses and guest flow, Content Master Planning™ and Guest Experience Master Planning™ take all elements of the guest’s experience into consideration and look at how each of these elements symbiotically relate to one other for the purpose of storytelling. It’s part of our Environmental Storytelling™ approach. It becomes a richer, more textured and meaningful experience for the guest when projects are approached and developed in this manner.

We work with traditional architectural firms on the details: land-use planning, infrastructure development, traffic and circulation, etc. We also work with feasibility and operations firms to formulate a program and develop operational and business philosophies.

Our approach leads us to unique creative and business solutions. By considering how the guest experience unfolds, as well as the strategic and business goals of our clients, we problem-solve new ways to deal with traditional businesses, new ways of exploring the guest experience, new ways to connect with audiences, and new competitively advantageous project approaches.

To read Craig Hanna's White Paper on Theme Park Master Planning click here.